The internet has dramatically changed the landscape of the self storage industry. If you're not using the web to market your storage facility, you SHOULD be. If you are already using the web to market your organization, there is a strong likelihood that you are losing a ton of money with ineffective online marketing techniques. This 3 day event will give you the "keys to the kingdom" and show you exactly HOW to do things right. This event will be VERY different than any industry event or seminar! Come find out.
Step 1 - Make sure you have a superior product to sell
If you have a lousy facility, all the internet marketing success in the world won't do squat. As a friend of mine from Mississippi used to say: "You can put a pig in a tuxedo, but it's still a PIG!"
If that's your situation, I can't help you. Frankly, no one can help you. I am assuming that when you get people to come to your facility, they will be more than enthusiastic to rent from you.
Step 2 - Design a Website that SELLS
You need to know the purpose of your site to start. Everything on the site must then support that purpose. Do you want people to call you? To come in and visit? What's your goal? What are you trying to do.
The majority of the storage sites out there are "brochure" sites. They show some pretty pictures of a facility but don't try and get visitors to take action.
That's exactly like a salesperson making a presentation and then not asking for the order. If you have any inkling that this may be the case with your site, you need to come to this event.
Your site must have a clear purpose and that purpose should be to get visitors to rent a unit from you.
Step 3 - Drive Traffic to Your Site
This is the biggest problem I see with self storage operators. They think a website will sell by itself. With the billions of pages out there, how the heck do you expect them to find YOUR site? It's tough to do.
Tough that is, unless you know some very important "tricks" of internet marketing.
There are a bunch of ways to get people to come to your sites that people in this industry don't even know about.
On the other hand, many owners and operators are paying FAR TOO MUCH for people to design their sites and drive traffic to them. Don't be one of them. Attend this event and you'll be assured that every dollar you spend on your site will be WELL spent.
The worst thing that I see is people who drive traffic to their sites in droves and then don't get any results. What a waste! Again, it doesn't have to be that way.
Step 4 - Get those who come to Your Site to Rent a Unit
After we get people to our sites we then want them to rent from us. Is your site converting people into renters? At what rate? Are you getting the conversion rates you should be? My guess? Probably not.
At this 3 day information packed extravaganza you'll learn the secrets to converting a much higher percentage of people into renters.
That way, your online efforts will be worth the money.
Any owner or manager who is serious about using the web to more effectively market their facility. This includes organizations with a single storage facility through those larger organizations with multiple locations. Also, enlightened webmasters should attend, but be prepared to be shocked by the information you get.
If you think you know it all about marketing, specifically internet marketing, this event is NOT for you. Take a pass. There is no point in attending this event if you don't have an open mind to the latest and most exciting information about how to produce RESULTS with your online marketing efforts. Measurable results!
I don't know you and I haven't seen your site. But here's what I DO know. The vast majority of sites are done wrong. They don't use the basic concepts of internet marketing. If you attend this event you'll get to hear what really works.
If you are merely looking to make your site "look good" this event is clearly not for you. We're concentrating on creating a mercenary site. The only aim of which is to MAXIMIZE the amount of money you make.
We don't want you to win awards for website design, we want you to win awards at the BANK for the greatest number of deposits.
These goals are often in conflict. If you are merely interested in your image and profit maximization is not your primary goal, this seminar won't make any sense to you.
My answer, without even knowing you? Too much!
I am certain that within the first couple of hours of this event I will have saved you more than the cost of the seminar.
Storage owners and operators aren't webmasters. Many have been bamboozled by "consultants" who suck large sums of money out of your pocket and won't guarantee or even quantify their results?
Sound familiar? You are NOT alone.
There are loads of people sucking the blood from storage owners and operators to run their sites and do what they are supposed to do. Many are charging way more than what they should be.
Don't get SCREWED!
If nothing else, when you leave this event, you'll know exactly what questions to ask and what will need be done to create and maintain a website that gets results. Nothing will be left to chance.
I'll give you very specific suggestions on who to use for helping you get your online efforts back on track.
Be prepared to FIRE your webmaster when you return from this event. I have seen numerous examples of consultants who are RAPING owners and operators. They are charging highly inflated fees and not getting you the results.
Are you really getting what you pay for with your website? You know the scary part? Most owners don't even know the answer to this question.
I can give you the answer: NO!
Don't get me wrong. Not everyone out there is a crook. But let's face it, you're in the storage industry, not the internet marketing industry. You don't really know what's going in for the most part with your website, do you?
You are NOT alone.
But, this needs to stop. The web will become an ever increasing component of your storage marketing efforts in the next few years. You MUST learn what works and what doesn't. What questions to ask and who to go to for accurate advice.
You must, if you CARE about maximizing your profitabiltiy.
You can put your head in the sand and think everything is OK. You're making some good money so how bad can it be?
Let me tell you, it could be very bad.
If you don't really care about throwing money away, just keep doing what you're doing right now. I've looked at hundreds of self storage websites and seen one or two that come close to doing things right?
Can you afford to take this chance?
Do you care if your money is being poured down the drain? Of course you do. The problem is that this isn't your area of expertise. You've trusted someone else to do it for you. Those people you trusted may not even KNOW they are losing you money. Some of them honestly don't know any better.
Why do I know so much?
Here's what happened. I've been consulting in the storage industry for 10 years. About 7 years ago I went to an internet marketing conference. I got to know some of the "gurus" in the field. They needed my advice in certain marketing areas and I needed to learn internet marketing. From that point on, I did a "brain exchange" with a number of those experts.
I acquired this knowledge from them and also did a ton of research to learn what works and what doesn't.
Not surprisingly, the ideas that work in other industries work in this one as well.
I find internet marketing fascinating so I have spent the last 7 years studying very carefully.
I now generate over 50% of my total revenue online.
I'll let you in on a little secret. Before I bumped into those guys who taught me what I know in the area of internet marketing, I too was getting royally HOSED by some web folks.
Early on I was paying far too much for hosting. BUT, I didn't know any better.
That's just one thing. Given that I now have over 200 sites of my own (in the storage industry and others), the question of hosting is important. I spend less than 50¢ a month for hosting
You should always be wary of anyone trying to get you to pay money to attend their events. Frankly, many of the events advertised in this industry are much "fluffier" than they should be. They make promises and don't deliver. They make claims and don't back them up with guarantees.
NOT TRUE HERE!
This event will be packed with wall-to-wall "How-to" content. You will leave with so much new information that the problem will be sorting out which profitable internet marketing idea to do first.
That being the case, we offer an unprecedented guarantee. Attend all 3 days of the event. If you aren't 1000% delighted with the quantity and quality of information you received, I DEMAND you ask for your money back.
If you don't think you've gotten a ton of useable ideas to transform your storage business online, then I haven't done my job. I've let you down . . . . and you deserve every penny you paid me back.
I'm the only one I know in the industry that offers this kind of a guarantee. How can I do it? Simple. I deliver. I will give you so many useable and profit making ideas it will make your head spin.
So, challenge me! Come to the event and see for yourself. BUT, you be the judge! You tell ME whether or not I've delivered the goods.
This event will be held on January 28/29/30 in the Las Vegas area. Each day we will go from 9AM to 6PM. Please be prompt! Specifics will be given to you after registration so you can make hotel reservations accordingly. Please do not make any evening plans the days of this event. There will be some bonus events.
Before Dec. 31st - $997; After Jan. 1st - $1297($497 for each additional employee)
Attendance is STRICTLY limited to the first 50 people. This way you can get all of your specific questions answered: either before, during or after the event. Everyone will leave with a specific action plan.
We will be selling the audio and DVD version of this program. Cost for the audios is $777 and the DVDs are just $877. All seminar materials will be included, just as if you had attended the event live.
Click here if you want to order the CD or DVD
Check with your accountant, but in all likelihood, this event will be tax deductible.
You are damned right! This event will be packed with highly relevant and immediately useful Ideas and information. Not all of the standard "blather" that you here at some of the industry events.
Be prepared to take a boatload of notes and leave with some very specific action points that will transform your business.
In short, you can't afford NOT to attend this event!
See you there!